Mar 28 2006, 12:04
After all the losses and layoffs, GM had thought of a more aggressive marketing campaign. For the first time, it has overtaken Volkswagen as the No.1 automaker in China. As the company thinks that the Chinese auto market will help them gain profit by the year 2020. Therefore, they have invested in this whole takeover no less than 2 billion euros, and hired around 13.000 workers for their business. GM aims to be the market’s leader in a country in which there are barely 14 consumers out of 1000 potential ones. This is not a bad marketing strategy, as it is a futuristic one, and as we all have heard that specialists predict a huge development for the Chinese auto market by the end on 2010. It is said that China will become the most important market as it is on track to overtake the U.S. by 2020. Although it wont be easy for them, as GM faces growing challenges from rivals such as Toyota and Nissan while more than 100 ambitious new Chinese brands also look for an edge--including, in one case, unveiling a look-alike GM model that the American automaker called a case of intellectual property theft.